Thursday, April 1, 2010

Marketing for women






Diets pills have been around for a while, but every so often marketers come up with a new and improved diet pill. Of course, people who are self conscious of their body and are willing to do anything they can to look good, will try different diet tricks. Maybe cutting carbs out of their diet, or just taking a little pill that will cut pounds before your very eyes. Educated consumers often do research on a product before they buy it to see if it really works. Ever wondered why you've never seen a fat person on a diet pill commerical? You always see a skinny, well built person who try to tell people to buy their diet pills. The newest diet pill commercial I have seen is Kim and Khloe Kardashian's "QuickTrim". Knowning that Kim a very well built body, why does she need to lose weight? It's not a bad thing to have hips and a butt. Yet, the media calls her fat for being a curvy woman so now she's off marketing this diet pill for America. Her sister, Khloe who also helped launch this product has gotten a lot of negative reactions because she was "so big". She's tall and has meat on her, since when was that such a bad thing? The media is so critical of appearance, that they will do anything they can to make people skinny and so called "beautiful". Though, the media will try to make it look like it really works, and do nothing but get your hopes up. The media has made up their idea of what real women want and how they believe women should look like. Women, espcially teenagers who are vulnerable and impressionable try to buy diet pills maybe behind their parents back thinking it's okay. Actually, diet pills can be harmful to your body, and really should not be used. Diet and proper excersise are the key to staying in shape, not some fluke diet trick. Never comprimise your values and your body for what the media thinks.

1 comment:

  1. I am surprised to see Khloe marketing this line of diet pills. She has definitely had attention brought to her weight but she has always responded with "I am comfortable with who I am and i love my body, i don't want to change it". I thought that was a great example for girls struggling with self esteem problems due to their weight. Launching this weight loss business immediately takes back everything she said. I hate how she is not continually standing up for what she truly believes is right- she could be a great role model.

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